Is Your Company ready?

Trends, visitors, clicks, blogs, youtube channels, rich media, viral videos, direct mail, outdoor, sponsorships..... Nowadays the marketing mix for a successful company has become a melting pot in order to grab you customer's attention and better yet have a respectable R.O.I. a wider set of ideas and strategies are available.

The obvious question must be: Is your company ready?, Does your company have what it takes to come out of the dark into your prospect eyes? I Believe that must business owners and managers will answer yes, and some of them might be right but a vast amount won't.

Are you willing to take criticism in a good way?, Are you really better than your competitor?, Do you have the growing potential that you might need and never expected?, We are always looking for better ways to have our brand out there, media is always bombarding our heads with great ideas such as Rich media and on-line games to bring visitors to our website, but the truth is that sometimes we are not ready to give the next step, and trying to give a big jump without having the right information, the right tools and more important the infrastructure to back up what is being offered on the marketing message.

So IS YOUR COMPANY READY OR NOT?

What makes a dental website successful?

Converting your website visitors into patients is not an easy task. Have you ever thought about what makes your website better than the others, or have you ever wondered why your visitors don’t come back to you?

Everything falls into three areas that not every web developer knows when it comes to offer a product. Well believe it or not such small things as having the right key words and work with an experienced SEO can make the difference. Besides these two important keys, videos, context and how you place your information play an important role in this game.

Let us begin with the content. A well focused content trough your website can make a big difference, you must want to transmit to your patients the information they are looking for. Nowadays readers are very skeptic towards health care information in this type of media; therefore, it is your main purpose to attract your visitors with relevant and credible information rather than focusing on the design.

After you have that context gathered you should want to be visible to others. By saying others we meant Search Engines and the most important your potential patients. That is when the knowledge and experience of the person that takes care of the SEO (search engine optimization) comes to the field. Having a poor SEO it’s like having an F in a test for not having studied enough to get an A. I know it sounds crazy but put it this way: If you have studied previously your topics, notes and any aid you could hake rely on for your test, you must have got to get that A that you needed right? In other words a website without SEO will not have an outstanding ranking in the search engines.

A good SEO will have qualifiers that fit your name, practice and expertise. For example if you are a dentist in Kansas, and you are specialized in cosmetic dentistry, you may want to choose Kansas cosmetic, or Kansas cosmetic dentistry as part of the content of your website. If you read Google’s best practices they remind us that a website’s content should be written for your visitors not for search engines, meaning that if you don’t have a professional copywriter you might not be using the right keywords, or even worst over using keywords and been consider a spam website.

Another thing that attract more patients to your web site are the videos. Visitors like to see what are you doing, real experiences not only pictures, always remember to have in your website what your potential patients want. It is also very important to have your contact information in a visible place, make you website easy to navigate for your visitors so they can turn into patients after the first call to your office.

Luis F Giraldo.
President
DentistNation.com

Blue Advertising Publishes this article because we feel that has valuable information, and comes from a respectable source

About Outdoor Media

Have you ever find yourself stuck on I-95 and radio stations just telling you what you already know "Try To Find Alternate Routes"?

This is when outdoor media works just think about it in front of you you will find a cab with an ad that you have seen before, then you find a beer ad using a four story building as canvas, and right front of it you will find a sign of a company offering any type of service or product.

Just think about it, even if you like it or not, you're seeing at least three different ads for at least 3 minutes; that's a long time if you take in consideration that regular tv commercials are 30 seconds long.

Outdoor advertising is a very important part of a solid marketing strategy that's why we have added a document by our friends at Clear Channel Outdoor, that explains why is necessary to consider outdoor media as part of your media strategy, and why in South Florida, specially in Miami.

Please click here to download the guide.

Comedy: a serious matter

The other day I was reading an article in Time magazine and stated that many movies have produce millions of dollars on their opening weekend, but they made very clear that sometimes profit is not as big for the action movies compared to funny movies.

This statement makes sense just think about how expensive are special effects for action movies, how many blasting explosions and flying cars everywere versus the few special effects, in a comedy where mostly is make up and camera positioning.

Salary of the main star is a big issue for productions but in the case of comedy is about half of the cost, while in action is just part of a huge list of things needed.

My point of view is that Hollywood trend is going to keep doing comedy for its revenue, now it makes you think that probably the best comedies are cartoons nowaday so basically they're saving a lot more on the main price tag which is the star, also you can see that actors world wide are enjoying this a lot more even though they receive a third of what they usually charge but they're only selling their voice so instead of spending years on a production they work hard for a couple of months and still make millions, now remember a voice is going to keep its age a lot easier than a face.

Will cartoons rule the comedy? will comedy rule Hollywood? only time will tell, in my opinion for as long as there's movie viewers there's going to be movies and actors, but there's a little concern, will technology influence revenue from productions?

Are You Targeting The Hispanic Market?By: Blas Giffuni

What if I told you that in 2010 would be a potential market with $1 trillion in spending power wouldn't be nice to have a good piece of the pie? Well this is the amount that researches believe the hispanic market will generate by the year mention above.

Nowadays I've been seeing more cross cultural reference in all types of media, like Juan Valdez® serving coffee to Jim Carey, or great comedians giving reference of how the hispanic culture has been changing the American way of life, i.e. Carlos Mencia and John Leguizamo both with hispanic backgrounds. Something bothers me though why editors across the nation still believe that all hispanics are Mexicans or Cubans?

The economical situation from multiple Latin countries has played a very important role in a social-economy revolution, from a real estate boom in Florida, to over qualified personnel in Texas, immigrants today are mostly wealthy, entrepreneurs, and high educated people, this new generation of immigrants are building companies and funding different industries all around.

A major mistake that most companies are doing is to translate a document from english to spanish, remember different cultures are coming to America, but they could be as different as British and Americans, so what a company should do is know what you want to express and then express it the way the hispanic market wants it, there's always been a huge trend in Latin America to buy and trust American products and services but doesn't mean that they use just because says Made In The USA, they use it because all the information that the receive from the advertising and the media.

In conclusion if you want to have a piece of $1 trillion you better research before spending a dime in advertising that will not match your R.O.I projections.

MARKETING STRATEGY - Marketing according to Al Ries.

By Alex Martinez (Based on "The Fall of Advertising and the Rise of PR")

Marketing is key to a company’s success. You can have mediocre advertising and still be successful if you get the marketing right. Positioning of you brand is essential.

Research shows that in almost every category, the leading brand remained the leading brand over decades regardless of the volume and content of competitive advertising. The leader owns the position in the mind. Almost none of the Internet companies that tried to build brands with advertising succeeded.

The ones that did succeed usually did so with massive PR, not advertising. Amazon.com and eBay are two classic examples. What makes PR or a news story is controversy. When you launch a new brand your first question is, “Who’s the enemy?” Then you try to generate news stories. Publications are most likely to run these articles if there is controversy. Our strategic approach to this is that you need to use PR, blogs and word-of-mouth first because the brand doesn’t have credibility to be believable. Likewise, the single most important idea in marketing today is focus. And guess what: Most companies aren’t focused.

By Al Ries, author of Marketing Warfare, The 22 Immutable Rules of Marketing, The Fall of Advertising and the Rise of PR, and Positioning: The Battle for your Mind.